top of page
  • Writer's pictureIAZ IONESCU

INFLUENCER MARKETING VS CELEBRITY ENDORSEMENT

Updated: Jun 2, 2023

Influencer marketing has boomed in the last 5 years, especially since the pandemic which had us stuck watching our favourite TikTokers and YouTubers for months on end - but are the days over for celebrity endorsements?


Influencers are typically social media content creators, although some have reached the 'influencer' status by going on programmes like reality TV shows. 🌴


Decades ago, we would only think of A-list Hollywood movie stars as fit for endorsing products, being on TV ads and having 'brand ambassador' status, however, the new influencer craze has left many preferring familiar faces that appear on their everyday social media platforms to what seems like untouchable A-listers...



AUTHENTICITY

Influencer marketing is often more authentic than celebrity endorsement because influencers have built a relationship with their followers through their social media channels, often based on shared interests and values. This means that when an influencer promotes a product, their audience is more likely to trust that they genuinely believe in it, and are not just doing it for the money.


On the other hand, celebrity endorsements can come across as less authentic, because the celebrity is often seen as being paid to promote a product, regardless of whether they actually use or like it. Celebrity endorsements are usually high-production advertisements, which can also differ from content creators usually filming in their at-home setup. 🎥


REACH

Celebrities generally have a wider reach than influencers, as they are often known by a larger audience - this means that if you're looking to promote a product to a broad demographic, a celebrity endorsement might be more effective. However, if you're looking to target a specific niche or demographic, an influencer with a dedicated following in that area might be more effective.


Influencer marketing is also split into two main categories - micro and macro influencing. Micro-influencers usually have under 100K followers (some can have higher engagement rates than macro influencers) while macro-influencers are your Molly Mae's.


COST

Celebrity endorsements are often more expensive than influencer marketing, as celebrities typically charge higher fees for their time and endorsement. Influencers, on the other hand, are often willing to promote products in exchange for free products, exposure, or a lower fee.


We also recommend going through agencies, as this can make the process smoother and quicker for both you and your chosen influencer!


 

That's our take on influencer vs celebrity marketing, what do you think?


Are the days of celebrity TV ads over, and will we be seeing more productions such as the Google Pixel X Influencer ads right now? 📲


Let us know if you need any help with influencer marketing at hello@getaudience.co.uk.

Comentarios


bottom of page