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Featured Insights
Browse thoughts, opinions and research from our specialists
Aug 24, 20232 min read
TIKTOK ENCOURAGES LONGER VIDEOS
From short snappy videos to immersive minute-long storytelling clips, is TikTok becoming the new YouTube? We know social media platforms...
Aug 18, 20232 min read
NAILING COMMUNITY MANAGEMENT ON INSTAGRAM
Sometimes, it's easy to forget about the 'social' aspect of 'social media', but as we delve into the best business Instagram accounts, it...
Jul 25, 20234 min read
TWO WEEKS WORTH OF SOCIAL MEDIA PROMPTS
Are you struggling to find fresh and engaging content for your social media platforms? Don't stress! We’ve pulled together two whole...
Jun 14, 20232 min read
FREE SOCIAL MEDIA PLANNER TEMPLATE
Harsh truth: people expect the majority of businesses to have an online presence. Whether they are scrolling on TikTok for products to...
May 10, 20232 min read
OUR FAVOURITE MARKETING TOOLS
The marketing industry has exploded in recent years with more and more tools becoming widely available and easy to use - these platforms...
Apr 20, 20232 min read
INSTAGRAM CAPTIONS: WRITING CATCHY CAPTIONS FOR SOCIALS
Captioning your social media posts can be tricky, whether it's captions for Instagram, Facebook or Twitter. Avid Instagrammers will know...
Apr 13, 20232 min read
EDITING TIKTOK VIDEOS
Within the last year, TikTok has gone above and beyond when it comes to making editing videos within the app as easy as possible - this...
Apr 6, 20232 min read
UGC CONTENT: WHY YOU SHOULD BE USING IT
User Generated Content (UGC) is one of the best ways to be consistent as a business on social media - and the good news is, most of the...
Mar 30, 20232 min read
INFLUENCER MARKETING VS CELEBRITY ENDORSEMENT
Influencer marketing has boomed in the last 5 years, especially since the pandemic which had us stuck watching our favourite TikTokers...
Mar 23, 20232 min read
HOW TO BUILD A STRONG & MEMORABLE BRAND
The importance of branding in marketing... Branding refers to the process of creating a unique name, symbol, design, or message that...
Nov 17, 20222 min read
CREATING A PERSONAL BRAND ON LINKEDIN
LinkedIn has developed from a career-only platform to a more personable, build-a-brand vibe – and we love it. Let’s face it, career-only...
Nov 3, 20222 min read
BEING REACTIVE ON SOCIAL MEDIA
Social media is full of reactive posts – and some brands are absolutely smashing it, Whether it’s RyanAir’s take on national politics,...
Oct 13, 20223 min read
THE WORLD OF INFLUENCER MARKETING
Influencer marketing is brilliant for both small and big businesses – it has taken over the world of digital marketing. Having multiple...
Sep 6, 20223 min read
WHY GEN Z IS THE KEY TO MEDIA SUCCESS
For those of us unfamiliar with the term ‘Gen Z’ – it refers to those born in the late 1990s to early 2010s and is seemingly the...
Aug 30, 20222 min read
HOW TO KEEP ON TOP OF TRENDS
Keeping on top of trends can seem like a never-ending hamster wheel, as soon as one goes, another pops up. It’s increasingly difficult to...
Aug 24, 20223 min read
INSTAGRAM REELS - A BEGINNER'S GUIDE
Instagram reels are taking over the social media world – like we’ve mentioned in our previous blog, a predicted 80% of content will be...
May 17, 20223 min read
AN EASY GUIDE TO LINKEDIN
What is LinkedIn? A question that many of us ask as soon as we hit the world of career development, but one not many know how to answer....
Oct 22, 20214 min read
THE ULTIMATE SOCIAL MEDIA GUIDE FOR BUSINESSES
It’s 2021 (if you didn't know) and the impact social media can have on your business is not to be underestimated. It connects you to...
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