ECOMMERCE TRENDS 2024
The UK e-commerce market is one of the most mature across the globe. This brings with it both enhanced opportunity and increased...
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Featured Insights
Browse thoughts, opinions and research from our specialists
- Sep 15, 2023
- 3 min
CELEBRITY DRINK BRANDS: LOVE OR HATE?
We've all seen the hype around Kendall Jenner's 818 Tequila and Connor McGregor's Proper Twelve Irish Whiskey - but what attracts...
- Aug 24, 2023
- 2 min
TIKTOK ENCOURAGES LONGER VIDEOS
From short snappy videos to immersive minute-long storytelling clips, is TikTok becoming the new YouTube? We know social media platforms...
- Aug 18, 2023
- 2 min
NAILING COMMUNITY MANAGEMENT ON INSTAGRAM
Sometimes, it's easy to forget about the 'social' aspect of 'social media', but as we delve into the best business Instagram accounts, it...
- Jul 25, 2023
- 4 min
TWO WEEKS WORTH OF SOCIAL MEDIA PROMPTS
Are you struggling to find fresh and engaging content for your social media platforms? Don't stress! We’ve pulled together two whole...
- Jul 12, 2023
- 6 min
WRITING SEO CONTENT FOR BEGINNERS
In today's digital age, having a strong online presence is essential for any business or individual looking to reach a wider audience....
- Jun 14, 2023
- 2 min
FREE SOCIAL MEDIA PLANNER TEMPLATE
Harsh truth: people expect the majority of businesses to have an online presence. Whether they are scrolling on TikTok for products to...
- May 10, 2023
- 2 min
OUR FAVOURITE MARKETING TOOLS
The marketing industry has exploded in recent years with more and more tools becoming widely available and easy to use - these platforms...
- May 5, 2023
- 2 min
BEST PRACTICES FOR HIGHER OPEN & CTR
Newsletters are a fantastic way to connect with your audience and keep them engaged, however, with inboxes overflowing, standing out and...
- Apr 20, 2023
- 2 min
INSTAGRAM CAPTIONS: WRITING CATCHY CAPTIONS FOR SOCIALS
Captioning your social media posts can be tricky, whether it's captions for Instagram, Facebook or Twitter. Avid Instagrammers will know...
- Apr 13, 2023
- 2 min
EDITING TIKTOK VIDEOS
Within the last year, TikTok has gone above and beyond when it comes to making editing videos within the app as easy as possible - this...
- Apr 6, 2023
- 2 min
UGC CONTENT: WHY YOU SHOULD BE USING IT
User Generated Content (UGC) is one of the best ways to be consistent as a business on social media - and the good news is, most of the...
- Mar 30, 2023
- 2 min
INFLUENCER MARKETING VS CELEBRITY ENDORSEMENT
Influencer marketing has boomed in the last 5 years, especially since the pandemic which had us stuck watching our favourite TikTokers...
- Mar 23, 2023
- 2 min
HOW TO BUILD A STRONG & MEMORABLE BRAND
The importance of branding in marketing... Branding refers to the process of creating a unique name, symbol, design, or message that...
- Mar 16, 2023
- 2 min
SEO VS PPC: WHICH STRATEGY IS RIGHT FOR YOUR BUSINESS?
Search engine optimization (SEO) and pay-per-click advertising (PPC) are two of the most popular online marketing strategies today, but...
- Nov 17, 2022
- 2 min
CREATING A PERSONAL BRAND ON LINKEDIN
LinkedIn has developed from a career-only platform to a more personable, build-a-brand vibe – and we love it. Let’s face it, career-only...
- Nov 10, 2022
- 3 min
HOW TO WRITE A GREAT PRESS RELEASE
Press releases are a great way of getting your brand in front of more people through featuring on publications and programmes. Usually,...
- Nov 3, 2022
- 2 min
BEING REACTIVE ON SOCIAL MEDIA
Social media is full of reactive posts – and some brands are absolutely smashing it, Whether it’s RyanAir’s take on national politics,...
- Oct 27, 2022
- 2 min
HOW TO PLAN A MARKETING CAMPAIGN
Marketing campaigns are great at boosting your small business, or new product or just attracting a whole new target audience, that’s why...
- Oct 20, 2022
- 2 min
CHOOSING AN SEO-FRIENDLY DOMAIN NAME
Having an SEO-friendly domain name will help you and your brand develop successfully, with more potential customers having the access to...
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