You might have heard of Paid Search, where you pay to advertise your website on search engines like Google, but did you know that you can also do the same on social media platforms? That's right, welcome to the world of Paid Social.
Here's our quick n' handy guide to Paid Social, because we know it can get a little confusing sometimes...
WHAT ACTUALLY IS IT?
Paid Social is a type of digital advertising where you pay to promote your brand, product, or service on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
The idea behind it is simple - you create an ad, set your budget and target audience, and voila, your ad is up and running!
HOW IS IT DIFFERENT TO JUST POSTING ORGANICALLY?
As much as our tips on trends, hashtags and video content will make your organic posts pop, some platforms are starting to become more and more dominated by Paid Social, so it's important that you grasp how it differs.
With Paid Social, you pay a customisable amount of money, target specific demographics, interests, behaviours, and even locations and ensure that your posts (ads) are getting in front of your ideal audience.
Another benefit to Paid Social other than its brill ability to target specific audiences - it is relatively cheaper than other forms of advertising on the market. With Paid Social, you can set a budget for your ad campaign and only pay for the clicks or impressions that your ad receives. This means that you can reach thousands of potential customers without breaking the bank.
Paid Social is a powerful tool for any business looking to reach a larger and more targeted audience.
It’s cost-effective, flexible, and allows you to reach your customers where they are spending most of their time – on social media.
Want to get started with Paid Social and have no idea how to do so? That's what we're here for. Drop us an email to firstname.lastname@example.org and we can kickstart your Paid Social campaigns straight away!