Writing is one of our main ways of communication, so it’s important that we absolutely nail it – regardless of if it’s writing for a client, writing to better your business or for your own freelance needs.
When it comes to writing, we must analyse our target audience and create a suitable tone of voice for each piece, all while engaging the reader from the get-go and avoiding boring, meaningless pieces of content.
Our writing whizzes have put together a short guide that highlights our top writing tips and how to ensure your written work is successful…
1. STRAIGHT TO THE POINT
Getting straight to the point when writing is a must because, trust us when we say this, no one likes scrolling through a 2,000-word essay to find a one-sentence answer.
Making your writing as concise as possible when it comes to blogs, newsletters and websites, is a great way of ensuring that you are not dragging anything out, and that your reader has remained engaged.
Of course, there are times when a longer piece of writing such as a novel or a book is needed, but when it comes to blogs, online articles and letters… keep your inner Jane Austen at bay.
A clear, concise and engaging piece of writing is key.
2. LET THE CREATIVITY FLOW
Another key aspect of writing is having some fun with your work, letting your creativity flow is a brilliant way of engaging readers and building a relationship with your target audience.
If you are writing for a business or a client, being creative with their brand and showcasing the fun side of the company whether that may be through a ‘Meet the Team’ blog or ‘About Us’ would be a great way of showing that there are people behind the business.
Writing in a creative manner will also generate unique ideas for your content and set you aside from competitors, so let your creative juices flow.
3. BE PERSONABLE
The saying ‘people buy from people’ doesn’t lie – showing off your personality and brand awareness through your writing will make your business appear more approachable, personable and friendly!
As previously mentioned, customers want to know that there are people behind the business, so using personable language such as ‘we’,’ us’ and ‘our’ will make the reader feel like they are speaking directly to you, or are being addressed themselves.
Doing so will seemingly cover the gap between customer and seller, and between a personable business that has a fun and personalised approach and one with no personality, robotic and dull… we know which one we’d rather pick.
4. CREATE A SUITABLE TONE OF VOICE
The tone of voice you choose for your writing piece will be an extremely important element, but can also be a tough one to determine.
Your tone of voice massively depends on your target audience, and if you’re writing for a specific business then the target audience should always be at the forefront of your writing. If the business mainly targets Gen-Z teenagers, then choosing an informal tone with the odd slang here and there could prove beneficial, whereas if the business you’re writing for targets affluent 40-60-year-old males, your tone of voice should be completely different!
Creating a suitable tone of voice and tailoring it to your brand’s specific needs and the audience will guarantee success when it comes to your readers.
5. MAKE YOUR WORK ACCESSIBLE
Making sure your work is accessible and easy to read is an easy way of ensuring success when it comes to writing.
Filling your work with unnecessary jargon, long paragraphs and wordy sentences is not the way forward, as it will only make the average reader be put off by your work, and that’s exactly what you want to avoid.
Keep the jargon at bay, and create an easy environment for your readers to enjoy your well-thought-out piece of writing!
That’s all when it comes to our top writing tips – whether it’s a blog, article or newsletter, your tone of voice and catering your writing to your target audience are extremely important when guaranteeing success.
We know that it can be difficult to cater to many different writing styles, and that’s why we’re here to help you!
Send us a message at hello@getaudience.co.uk for further information and writing help!
