Engagement on social media is something that every brand DREAMS of, yet it's not easily achievable by many at all.
Some social platforms have made it almost impossible to crack the engagement enigma codes, but we've found our ways through some...
HAVE A CREATOR/BUSINESS ACCOUNT
One of the first steps to increasing engagement on social media is to set up a creator or business account on social media platforms like Instagram and Facebook.
These accounts come with a range of features that are designed to help you grow your audience and increase engagement. For example, a business account on Instagram will give you access to insights, which can help you understand your audience and the types of content that perform well - they'll also give you the opportunity to promote your post on socials such as Facebook and Instagram.
UNDERSTAND YOUR PLATFORMS
Another important step in increasing engagement on social media is to understand the platform you are using. Each social media platform has its own unique features and audience demographics, so it is essential to understand how to use them effectively.
For example, Instagram is a highly visual platform, so it is essential to post high-quality images and videos that are optimised for the platform - the platform mainly prefers video content.
On the other hand, Twitter is a fast-paced platform where short, concise tweets perform well. Understanding the platform you are using will help you create content that resonates with your audience and increases engagement.
POST TIMINGS
Timing is everything when it comes to social media. Posting at the right time can make a significant difference in the engagement your content receives. The best time to post on social media will vary depending on your audience and the platform you are using. However, there are some general guidelines you can follow. For example, on Instagram, the best time to post is usually in the afternoons and evenings.
There are plenty of research tools out there that will analyse exactly when and where you should be posting your content to ensure it's as optimised as possible.
EFFECTIVE STRATEGY
Finally, having an effective strategy in place is crucial for increasing engagement on social media. This should include a clear set of goals, a content calendar, and a plan for how you will measure success. It's also important to have a consistent visual theme and tone of voice across your social media channels to help you maintain a strong brand identity.
Engagement can also be increased by creating a community and networking on different platforms, liking posts and answering comments on your own content.
Nailing your engagement can be an absolute pain - take into account that average engagement rates vary from platform to platform, so don't kick yourself if you're only seeing a 2-5% engagement rate (it may be perfect for the platform you're using!).
Need help with increasing your engagement rate? drop us an email at hello@getaudience.co.uk and we'll be happy to help.
