DATE
2025
Whittakers Distillery
Introducing Social Media content and advertising to grow Whittakers Distillery and attract direct-to-consumer sales.
The Results:
Average Return on Ad Spend of £13
Average Order Value of £190
Social Media
Paid Social Media
Services
Social Media
Category
FMCG
Client
Whittakers Distillery
Establishing Brand in a competitive landscape
The craft spirits industry is challenging, every week it seems like there's a fresh new spirits brand bidding for our attention and consumer trends swinging to whatever feels funky at the moment.
Last year's rum, is this year's tequila.
So, how do you build a brand in such a fluid industry?
Building brand through visual story telling
To build the brand, we need to take our content back to the roots of the brand. Instead of talking about the new and jazzy, communicating premium credentials by talking the viewer on a journey, from cask to glass.
Embracing Seasonality and trends
Utilising Whittakers vast portfolio of liquids available allows us to tailor our content and promotions inline with seasonal trends.
Who wants to be talking about a clean, crisp, gin and tonic in the depths of winter? No one. Warm cosy whisky by the fire though - sign us up.
Maintaining this agility allowed us to tap into consumer feeling, tickling their tastebuds and driving sales.
Using Paid Social to win D2C sales
Introducing Paid Social to the marketing mix was a huge step for the brand, utilising Advantage+ campaigns to maximise our budget and reach high value customers across Meta's full suite of placements.
Tailoring product offering to suit customer mindset
Ensuring our product offering is constantly relevant, we took insights from shopper behaviour and performance metrics from our advertising to diversify our offering and optimise towards sales.
For instance, we noticed ads where the product was featured in neatly designed packaging were driving the highest volume of sales so we introduced hand-signed gift boxes for our whisky, driving further sales.
