Audience has strengthened its partnership with lifestyle and homeware brand Garden Trading, expanding its remit to include PPC management following the success of its paid social campaigns.

Since taking over the account, Audience’s paid social strategies have driven outstanding results for Garden Trading, achieving significant gains in ecommerce revenue.

In 2025, their campaigns generated £2.7 million in revenue, a 61% increase on 2024’s £1.7 million, achieved with 10% less spend.

The agency’s ecommerce division, led by Dave Coombs, will now deliver an integrated approach combining PPC and paid social to boost efficiency, scalability, and overall performance.

Ollie Ratcliffe, Managing Director at Audience, said:

“Since partnering with Garden Trading, our focus has been on delivering measurable commercial outcomes through data-driven strategy. We’re thrilled to expand our relationship to include PPC, reflecting the trust and collaboration that has developed between both teams.”

Josh Rushby, Head of Marketing and Ecommerce at Garden Trading, added:

“The Audience team quickly understood our brand, our customers, and our business goals. Their strategic approach and consistently strong performance on paid social have given us complete confidence in extending their remit across our wider paid media activity.”

The expansion marks a significant milestone in the partnership, with Audience now set to implement a unified performance marketing strategy that supports Garden Trading’s ambitious growth plans for the future.