CASE STUDY: PREMIUM UK FOOD & GIFTING BRAND
THE WHAT
Our client Weetons, a luxury food hall based in Harrogate, came to us with a challenge at Christmas; increase YoY revenue for their hamper collection
Despite their Yorkshire location, their selection of premium hampers and gifts make the perfect corporate gift for Christmas nationwide. Our challenge was to put Weetons on the map as a provider of luxury goods within the B2B space, with a KPI of increasing YoY revenue by 20%
THE HOW
We used Weetons’ existing purchase history data to create our ‘ideal customer’ and targeted them through paid social and a three-stage email marketing campaign. The paid social element of the campaign was an important supplement as the hampers are very visually appealing – something we couldn’t get across via email
For the email campaign, we created a bespoke customer journey, complete with a unique redeemable code for 10% discount against any hamper purchases and automated the email sends. This ensured that all communication was on-brand and allowed us enough time to focus on our paid social campaign, optimising this to drive as many leads as possible. We created stunning carousel ads for the Meta platform, serving these to our target audience across Facebook and Instagram to support the email they had already received
This campaign was shortlisted for a Northern Digital Award in the Best B2B Campaign category
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