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CASE STUDY: INDUSTRY-LEADING LOGISTICS FIRM
THE WHAT
Astral Global Logistics is an industry-leading freight forwarding company, however, their online presence didn’t reflect this and so they came to us with a brief; make AGL famous in the freight world. The brief specifically requested that we use organic channels to increase awareness and build authority for AGL, so that’s what we did
THE HOW
First, we focused on the AGL’s LinkedIn presence, devising a strategy that highlighted the business’ USPs whilst encouraging interaction from their follower base to build an engaged audience. We kept a close eye on the logistics industry and created space within the strategy to react to industry goings-on where relevant, pushing blog posts full of opinion and insight to drive traffic to the website
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