Intelligent is one of the UK’s leading business brokers, helping people across the UK to buy, grow and sell their businesses. They came to us as they were looking for a unique new way to reach out to business owners across the country – pulling them into their database where they could continue to communicate with and nurture them until they came to a point of wanting to sell

THE HOW

Intelligent’s requirement was a unique one. They were looking to bring contacts into a nurturing cycle, not just for quick immediate sales. In this instance, we created a four-step cold email campaign to send to our carefully curated B2B database, with the email copy varying depending on how recipients have interacted with previous sends – maximising the opportunity to convert

From there, we supported Intelligent with their regular newsletter and promotional comms to their own database of subscribers – producing educational guides, industry news articles and business insights that also boasted fantastic SEO benefits