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Drive local footfall and online growth through Organic Social Media
THE WHAT
Weetons opened their new venue in May 2024. Our challenge was to drive follower growth on Instagram and Facebook, ensuring all efforts contributed to this goal. We aimed to increase local footfall in-store and expand through social media channels. Throughout our campaign, we highlighted the value of Weetons, clearly conveying that the brand is dedicated to providing the finest local produce sourced within a 30-mile radius. By consistently communicating the 'exceptional everyday' values, we reinforced Weetons' premium credentials.
THE HOW
To enhance Weetons' social presence, we implemented a strategy of posting five times a week. Collaborating with a stylist, we aimed to create aspirational content that appealed to affluent customers. Our video content was emotive, tapping into piano instrumental trending sounds, close-up shots and sliding shots to consistently convey the brand's premium credentials. We posted one reel per week, showcasing various areas of the venue in-depth and supported these with targeted paid promotions to attract locals within a 20km radius. Within three months, our reels accumulated 321,571 views, and our follower count increased by over 2.5k.
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4.39%
MoM Follower Increase
YoY Revenue Increase
58.1%
6.77%
MoM Engagement Rate Increase
Performance. Proven.
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