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  • Writer's pictureCHLOE BYRNE


Updated: Jun 2, 2023

For those of us unfamiliar with the term ‘Gen Z’ – it refers to those born in the late 1990s to early 2010s and is seemingly the generation that is constantly using social media and creating trends.

Engaging with Gen Z will be highly beneficial for you as a business, as their support means more likes, followers and ultimately… social media success.

Continue reading to find out why Gen Z is the key to media success…


Understanding Gen Z is the first step towards engaging with them, as knowing how they think about social media content and what they prefer will paint a better image of their interests.

Gen Z is different from other generations, and some may see Gen Z as the most welcoming, inclusive and diverse generation yet. Gen Z likes to be educated, buy directly from people and small businesses, support others and be the masterminds of technology and the internet.

The truth is, most of Gen Z has a better understanding of how social media works than older individuals, so it’s important to know how to appeal directly to them with your content…


To succeed in social media is also to appeal to your audience, so when it comes to Gen Z, it’s likely that you’re going to want them on your side seen as though they typically love engaging in all social media platforms.

Here are a couple of ways of appealing to Gen Z…


Trends are the key to engaging with Gen Z straight away. Hopping on trends makes your business seem fresh, new and fun, which are all appealing characteristics to Gen Z. Trends are usually funny and light-hearted, which is a great way of advertising your business in a welcoming light.

One of the most used platforms of Gen Z is none other than TikTok, a place where participating in trends is one of the only ways you can get noticed.

TikTok trends are usually more straightforward than you think, so don’t get discouraged if this isn’t something you or your business have dabbled in before.

Seeing what comes up on the ‘For You’ page or popular hashtags are brilliant ways of finding the most popular trends and then tailoring them to your business and brand.


We love the saying ‘people buy from people’, and that’s because it’s true.

Specifically, when it comes to Gen Z, they want to know the story behind the business, the person who is making all the magic happen and what the business's brand and voice are.

Keeping your business personable will make your brand seem a lot more welcoming and it will greatly impact the way your audience sees you.

Create a connection with your audience, and show them that the faces behind the business want to engage with those that support them!


As some of Gen Z is still in education, they are continuous sponges of information, seeking to learn an infinite amount about the world and what it has to offer, therefore, instead of trying to push a sales pitch to them, educating them is a brilliant way of engaging them.

Educating through informative social media posts that are also shareable, blogs and articles are all great ways of pitching services in an educational and unique way, instead of just insisting on sales.


There is no doubt about it… Gen Z is the future when it comes to social media success and engagement.

Having Gen Z on your side when it comes to campaigns and content is a brilliant way of guaranteeing high engagement rates and successful campaigns.

Remember to be informative, personable, on-trend and fun, and if you need any extra help then don’t hesitate to contact us at


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