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  • Writer's pictureJODY LYNCH

WHAT SOCIAL MEDIA PLATFORM WILL THRIVE THIS YEAR?

Updated: Jun 2, 2023

What a year 2022 was! From TikTok shop to BeReal snaps and Instagram Reel pushes, social media changed A LOT over the last 12 months, so we thought to share our predictions of what social media platform will thrive in the new year.


Social media can be quite unpredictable, but it’s worth thinking about what social media platform will be the most popular, so here’s our rundown…



TIKTOK


Without a doubt, TikTok will be one of the top platforms of the new year – it’s easy to say that TikTok has boomed over the last couple of years, and has given some brands unrivalled exposure which makes for great marketing.


In the last 12 months, TikTok has also introduced a ‘shop’ option, which makes it super easy to promote products and tag them in your TikTok Shop which makes it easily accessible to other viewers.


The varied content and functions on TikTok’s platform have developed the social media platform into one that people of all ages use, whether you’re a teenager or in your 30’s – everyone is obsessed with TikTok and it’s definitely staying that way in the new year.


BEREAL


BeReal has taken the social media world by surprise in the last half of 2022, and it’s not showing signs of slowing down. The platform encourages taking photos in the moment, unfiltered and fresh out of your camera – something that many platforms such as Instagram seem to lack.


BeReal is a fun and unique way of sharing what you’re up to with your friends, and some may say it could be the new Snapchat! This unique concept of quick snaps has given people more freedom and less worry about what they’re posting, and we absolutely love that.


We definitely think that BeReal will be staying with us in the new year and will continue to be a brilliant way of communicating with others!


 

Those are our top two social media platforms which we think will take over social media in the new year, although we can never be sure in the unpredictable world of socials!


If you need any help with your social media this year – we’re here! Email us at hello@getaudience.co.uk for a helping hand.

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