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  • Writer's pictureJODY LYNCH

UGC CONTENT: WHY YOU SHOULD BE USING IT

Updated: Jun 2, 2023

User Generated Content (UGC) is one of the best ways to be consistent as a business on social media - and the good news is, most of the time it is dead easy!


In short, UGC is content that has been generated by clients/customers using your products and/or services, this content is usually taken by the clients and distributed to both their audience and yours, although some UGC can be created especially for a brand's use only. There are also plenty of platforms such as Instagram that love UGC, so why not use it to your advantage? 📲


Here is why we think you should be using UGC...

user generated content

1. BUILDING AUTHENTICITY

UGC is created by real people, with real experiences, and real opinions. This means that it has an authentic and relatable feel that can't be replicated by staged or overly-polished content.


By incorporating UGC into your content, you can give your brand a more human touch and show your audience that you value their opinions. UGC is also a great way of introducing faces to your social media, an important aspect of a successful business social media channel.


2. INCREASED ENGAGEMENT

When you feature UGC, you're not just creating content for your audience - you're creating content with them. This can lead to increased engagement and a stronger sense of community around your brand. 👨🏿‍🤝‍👨🏾👨🏿‍🤝‍👨🏼


People are more likely to engage with content that features themselves or people they know, so by incorporating UGC, you can encourage your audience to become more involved in your brand and before you know it, you'll have a sea of UGC to pic from when reposting to your feed! Trust us, you can never have too much content to choose from, especially since Instagram is now promoting daily uploads.


3. COST-EFFECTIVE, QUALITY CONTENT

Creating high-quality content can be expensive, but UGC is often available at no cost. By encouraging your audience to create and share content related to your brand, you can save money on content creation while still getting high-quality, engaging content.


UGC can be really high-quality content, as the creators are also posting to their own feed therefore they want the standard of content to be just as good as usual, if not better!


 

UGC is great, so get reposting and encourage your customers to generate as much content as possible for you and your business!


If you'd like to give your socials a boost, or learn how to get more UGC from your customers - we're here to help, email us at hello@getaudience.co.uk. 📩



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