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  • Writer's pictureCHLOE BYRNE

IS BLACK FRIDAY A THING OF THE PAST?

Updated: Jun 2, 2023

When you think of Black Friday it may be crazy Curry's sales where people are fighting for 80% off TVs or queueing outside of Next for 2 hours to get tops for under a tenner... but is that still the reality of Black Friday in 2022?


With most of us preferring online shopping and the thought of strolling into your town centre with multiple bags of clothes on a cold November night being up there with one of the worst ways to spend your free time - it's no wonder Black Friday is being questioned.


We wanted to ask ourselves... is Black Friday a thing of the past?



THE ONLINE SHOPPING TAKEOVER

It goes without saying that online shopping has completely taken over the retail world, with the industry having been completely changed in the last 5 years.


What was once endless queues at the till, is now a simple 'click to add to basket' with your haul arriving the next day (sometimes even the day of) in the comfort of your own home.


Not only is online shopping more convenient than in-store, but it also has a variety of sizing which may not be stacked in regular stores, and if you're still not keen on the fit... paperless returns have never been easier.


Online shopping has been one of the biggest factors as to why Black Friday may be slowly diminishing, as shoppers are keener to browse from their beds than in the hectic chaos of Black Friday stores.


CYBER MONDAY IS HERE

Shortly after Black Friday comes Cyber Monday, a new-ish extension of the Black Friday sales that is aimed specifically at online stores - but why could Cyber Monday be affecting Black Friday sales?


If you were promised 20% off your favourite pair of shoes on one day, but 50% off the same pair only a couple of days later... the chances are, you'll wait.


That's the way Cyber Monday works - businesses promise even more discounted rates and 'end of season' sales, most of which are miles better than any deal you'd of found on Black Friday, making customers think twice about buying on Friday incase Monday brings a whole new world of deals.


MARKETING TACTICS

In the world of marketing, the pre-Christmas season is one time of the year that needs to be capitalised upon as it's usually the busiest time of the year and most successful.


With that being said, there are plenty of brands that still love to participate in Black Friday sales - just with their own twist on them. For example, take PLT's 'Pink Friday', last year they sold clothes for under £1 at various points before Christmas, and they used 'Pink Friday' as a marketing technique that lasted WEEKS, not one specific day.


Although traditional Black Friday sales may be less popular with consumers and brands, there are plenty of companies that participate in organising sales, whether that is adding their own twist, advertising week-long discounts or focusing more on Cyber Monday instead.



 

If you're a consumer, will you be participating in the Black Friday sales or do you think that ship has now sailed?


Brands - what would your 'twist' on Black Friday be and will you be partaking in Cyber Monday?


Let us know what you think, and if you need any Black Friday/Cyber Monday marketing tips, drop us an email at hello@getaudience.co.uk.


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