• Lucy Rushforth

How to Market Your Business Without Emptying the Bank 🤑

Updated: Jul 14

You may be aware of potential strategies to market your business, but many of these can be costly – so, we’ve pulled together 5 techniques that don’t have to break the bank and can still help get your business seen.


1. Website Content

Ever considered adding a blog section to your site? Having this content is a great way to draw attention to your business and get people interested in what you have to offer. This content can be shared online, has SEO benefit, and may even be picked up by other media outlets. If you don’t yet have a site, you can register a domain for free on WordPress or Wix.


We know writing isn’t everyone’s strong point, but having informative, SEO rich content is crucial to getting your business noticed online. The content you post should be interesting and topical. We recommend that you do research into what type of content will drive the most traffic to your site and undertaking keyword research to hone in on SEO.


Daunted by the prospect of writing content? At Audience, we can take care of this for you. With our smart technical SEO specialists, working with our creative content writers, we have the perfect combination to engage your audience and drive traffic to your site. Why not book a free discovery call today to see how we can help?


2. Social Media

When it comes to budget-friendly marketing, social media channels like Facebook, Twitter and Instagram are your best friends. Not only can these platforms be a cheap way to market your business, but they can also be used completely for free. Using these channels enables you to share engaging images, videos, special offers and new products which will quickly get customers through the door.


Another benefit of using social media is that it gives you the chance to display the human touch behind your business, this makes your brand more relatable to customers. You could post staff photos, showing the people behind the business, to connect with your viewers on a social level. More trust = more conversions.


The frequency you post depends on your content and goals, but you should aim to have at least a couple of new posts a week. There is a delicate balance between being active in front of your audience and irritating them!


3. Business Partnership

By teaming up with a business related to your industry for a joint project, you get access to a different customer base and ultimately, will receive double the audience!


Think about the big bucks that business owners pay for double exposure, so, if you have contacts within your sector don’t let them go to waste. Partnership projects could include special events, online webinars or promotional giveaways.


4. Competitions & Giveaways

Hosting a contest may require you to cough up a bit of cash, but it is a worthwhile way to create publicity for your business and will likely work out a whole lot cheaper than other marketing strategies!


We recommend hosting a competition on social media, as promotion on these channels can be free and inviting followers to ‘tag’ friends and ‘share’ the post in order to win is an effective way for the post to gain traction. Let your followers know that one lucky winner will be chosen at random and awarded the prize. There are plenty of online tools, such as Rafflecopter, which will help you set up a competition.


5. Events

Putting on a social or informative event will create a real buzz about your business and attract a whole host of people with similar interests. This naturally will strengthen your buyer community and customer loyalty. As people generally travel with others in tow, your reach will extend to friends and family of already established customers.


To promote your event, you can use an online tool such as Canva to create promotional material such as flyers which you could post on local community notice boards in libraries, colleges, or coffee shops.



There you have it, 5 low-cost ways to market your business.


When it comes to your online presence, we know that maintaining your activity can be time-consuming and knowing what to post for effective engagement can feel like a minefield. Fortunately, at Audience, we’ve got your back. Book a free discovery call today to see how we can connect you with your customers, so that you can focus on the day-to-day running of your business.