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  • Writer's pictureRACH FLETCHER

HOW TO BUILD A STRONG & MEMORABLE BRAND

Updated: Jun 2, 2023

The importance of branding in marketing...


Branding refers to the process of creating a unique name, symbol, design, or message that identifies a company or product and sets it apart from the competition. It is the way that customers perceive and connect with your business, and it can have a huge impact on the success of your marketing efforts.


Why is branding so important? Well, for one thing, it helps to establish your business's identity and reputation. A strong brand can create a sense of trust and credibility with customers, which can lead to increased loyalty and repeat business.


It can also make your business more recognisable and memorable, which can be especially important in crowded markets where there are a lot of competitors vying for attention. Here are our top tips on brand building...


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Brand Marketing

1. DEFINE YOUR BRAND VALUES


Think about what your business stands for and what kind of personality you want to project, this will help you create a consistent brand message that resonates with customers. Don't be afraid to create a niche that highlights your passions - if you're into sustainability, shout about it! If you specialise in dog-friendly products/services, post it!


Brand values are an extremely important part of defining your brand - ensure that all influencers you work with fit into your values and that your customers have an awareness of your values throughout all marketing strategies and platforms.



2. CREATE A STRONG BRAND VOICE


This is the tone and style you use in all your written content, such as blog posts, social media updates, and marketing materials. Make sure your brand voice is consistent and reflects your brand values and personality.


Be authentic and transparent. Customers can spot inauthenticity from a mile away, so make sure your brand message is honest and transparent. This can help build trust and credibility with customers - knowing that your posts are true to you and your business.


3. STAY CONSISTENT


Consistency is key when it comes to branding. Make sure your branding is consistent across all your marketing channels, from your website to your social media profiles.


This will help reinforce your brand message and make your business more memorable.


 

Branding is a huge part of a successful company and a strong client base - having good and consistent branding means that you and your audience will understand exactly what tone of voice you want to project outwards.


Want some help with your branding? Drop us an email at hello@getaudience.co.uk and we'll be happy to assist!


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