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  • Writer's pictureIAZ IONESCU

HOW CHRISTMAS CREATES GREAT OPPORTUNITIES

Updated: Jun 2, 2023

Christmas is the most wonderful time of the year... all puns intended. Not only does Christmas bring hectic shopping sprees, wish lists and Secret Santa - but it also creates GREAT marketing opportunities.


Make the most of the festive season, hop on trends and don't neglect your socials, even though its a very busy period.


Here's exactly how Christmas creates brill marketing opportunities...


CHRISTMAS CONTENT

Since Christmas has arrived, it's time to get out your best festive memes and put tinsel on every photo possible... we're joking, but not really.


It only happens once a year, so embracing Christmas within your content on social media channels is bound to create engagement. People want to see Christmas cheer, they want bauble pictures, limited-edition festive products and glitter everywhere.


Now is the perfect time to create fun content for your brand - whether that's team Christmas activity images, your office decor or festive products you're offering this season.


FESTIVE OFFERS

This season brings presents, festive fun and delicious dinners, but what it also does is ignite a new light in 'bargain hunters' hearts - so it's time to think about introducing festive offers.


Since there are so many expenses during Christmas, your customers will be hunting for the best price when it comes to all products and services, this is not to say you should under-sell yourself, however, introducing festive 2-4-1s or online-only discount codes would be a great option to draw customers in.


WIDER AUDIENCE

Christmas presents can be a huge puzzle, especially for the boyfriends scrambling for the latest make-up pallet in an unknown world of beauty. However, this brings a brilliant opportunity - to reach a wider audience with your products and services through social media, marketing and advertisement.


Ensuring that your branding is on-point and your social media highlights your best-selling products are only some of the best ways of attracting a wider audience this Christmas.



Well, that's all from us. Although, Christmas brings an abundance of marketing opportunities for all, so hop on the festive trends and attract a wider audience.


If you need a helping hand with your festive content, drop us an email at hello@getaudience.co.uk.

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