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  • Writer's pictureJODY LYNCH


Updated: Jun 2, 2023

Once a long Google search with a large number of tabs opened, now a quick scroll through TikTok or a 2-minute YouTube video, the ways of finding answers online have changed drastically throughout the years.

Our online platforms have become more useful than ever, with millions of us internet users searching for answers online every single minute.

Here are the top ways users are finding answers online in 2022…


The number of online platforms has grown significantly throughout the years, with apps such as TikTok and YouTube taking the reins in the online industry.

What once was a lengthy scroll through Google or Bing to find a 20-page recipe that takes hours to wrap your head around, is now a quick 2-minute YouTube video including easy instructions and visual guides on how to prepare your favourite restaurant dish.

The truth is, finding answers online has only gotten easier.

Another extremely popular app for finding answers is Twitter, with a specific ‘news’ tab and brilliant search engine built inside – the app is a great way for users to find answers, and see others’ opinions underneath.


Video content is on the rise – we have a blog specifically about it, and what better way to find answers than searching them on a visual platform that provides an accurate description and visual image?

According to statistics, YouTube is the second-largest search engine in the world, and that’s quite impressive!

What that tells us is that people prefer having an easy guide to their answers, many don’t have the time to continuously scroll through a page or read multiple paragraphs, they’d like a quick solution and one that has visual guides.


Hashtags are one of the most powerful tools when it comes to online research. If you need to search for a specific word or phrase, it’ll most likely already exist in a hashtag.

For example, if you’re looking for the best mascara to use, all you need to do is tap on your Instagram app and search #bestmascara2022, and you’ll be flooded with multiple options of the best makeup with great reviews.


A fantastic aspect of social media is the ‘social’ side of it – you search for answers and also get a number of inputs from the public.

Whether it’s comments or likes, when searching for anything on social platforms, there’s no doubt those sections will be filled with opinions, reviews and advice.

Searching for products or answers on online platforms will allow you to search through a stream of reviews before making the final choice.


There you go – finding answers online has changed drastically in the last ten years, with video platforms such as YouTube and TikTok being widely preferred over endless Google scrolls.

When it comes to marketing for your business, it may be a clever idea to start answering your customer’s questions on such platforms, widening your reach and engagement.

If you need any help with marketing techniques drop us an email at and we’ll give you a helping hand!


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