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  • Writer's pictureIAZ IONESCU

CHOOSING AN SEO-FRIENDLY DOMAIN NAME

Updated: Jun 8, 2023

Having an SEO-friendly domain name will help you and your brand develop successfully, with more potential customers having the access to your website.


Without an SEO-friendly domain name, it’ll be difficult for your business to be found on Google or when searched for.


Here are our top tips on choosing an SEO-friendly domain name…


WHAT IS A DOMAIN NAME?

In simple terms – a domain is your website’s name and will be the address that people type into search engines to find your website.


As an example, ours is getaudience.co.uk.


Domains are split into two – the domain, and the domain extension. Don’t get caught up in the jargon, it’s pretty easy. ‘Getaudience’ is our domain, and ‘.co.uk’ is our domain extension.


CHOOSING AN SEO-FRIENDLY DOMAIN

It’s really important that your domain is SEO-friendly because if not, your website will have fewer chances of being found when searched for in any web browser.


Your domain defines your brand and can be significant for many businesses that use their domain as a way of advertising. Also, it will increase your click-through rate, attracting a wider customer base and boosting traffic to your website.


To choose an SEO-friendly domain, you must…


ENSURE IT'S SIMPLE

Simplicity is key, having a simple domain that doesn’t have added letters or extra hyphens means it’ll be easier for people to find your website and potentially click on it.


Don’t overcomplicate things and avoid using repeated letters such as getaaudiencee.co.uk.


KEEP IT SHORT

The shorter the better. Thinking of the most successful online businesses such as Amazon and Google makes you realise that their domains are strictly one word. Facebook doesn’t have a sentence as a domain, and that’s for a reason.


ASK IF IT'S MEMORABLE

Memorable domains are great, with many businesses using their domains as part of adverts or jingles – think check-a-trade.com and We Buy Any Car’s jingle.


It’s not only easily remembered but also acts as a form of marketing for you, without having to do any actual marketing.


 

An SEO-friendly domain will not only make your website more reachable but also give your business an added stream of marketing.


SEO can be challenging, so we’re here to help. Email hello@getaudience.co.uk for a helping hand with all marketing needs.

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