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  • Writer's pictureJODY LYNCH

BEING REACTIVE ON SOCIAL MEDIA

Updated: Jun 2, 2023

Social media is full of reactive posts – and some brands are absolutely smashing it, Whether it’s RyanAir’s take on national politics, the use of trending memes or Aldi’s hilarious Tweets with rival supermarkets, reactive social media can help your brand stay relevant, fresh and fun.


Being reactive on social media is very important, but it has to be done right…


HOW TO BE REACTIVE ON SOCIAL MEDIA

Being reactive is all about keeping up with the latest, news, and trends and knowing exactly what people are talking about. Reactive posts are usually linked to an ongoing issue such as RyanAir’s Liz Truss dig or based on a popular opinion.


Reactive marketing is an excellent way of engaging with your audience in a way that links to daily life and makes you forget about the ‘sales’ side of the business – almost like you’re just having a laugh with the brand.


RyanAir’s hilarious TikTok account doesn’t particularly market their available tickets or routes, but what it does do is raise brand awareness and make the company seem more personable.

That’s reactive marketing done right.


What’s reactive marketing done wrong, you may ask?


IMPORTANT FACTORS OF REACTIVE MARKETING

There are plenty of challenges that come with reactive marketing, the main one being – speed. The beauty of reactive marketing is that it has reacted to a situation/piece of news/popular opinion as soon as that has hit social media. There is little-to-no point trying to jump on a trend when that ship has already sailed a week ago. Sometimes, even a day or two late is too late.


Another factor is relevance to your brand, there’s nothing that today’s audience hates more than a brand joining a trend when it has NOTHING to do with its brand values or target audience. Ensuring that every trend you want to participate in is relevant to your brand and audience is key – identify what age group you’re trying to target and pick topics that match them and your own brand.


To summarise, be quick and stay relevant to your brand guidelines.


 

WANT TO HAVE A MORE REACTIVE SOCIAL MEDIA?

Get in touch, we’re here to take your business's social media to the next level.


Being reactive on social media has many benefits and will keep your brand fresh and fun, and we’re here to help with jumping on the bandwagon as soon as it’s there!


Want to have a chat about reactive social media? Email us at hello@getaudience.co.uk.

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