ORGANIC & PAID SOCIAL MEDIA PROMOTION & PR
THE WHAT
The challenge from Love Brownies was twofold; increase their brand awareness whilst building popularity among a younger audience in Q4 2022 and beyond. Love Brownies asked us to help them reignite the nation’s love for brownies by increasing their brand awareness through a super-charged social media strategy. They also recognised that they needed to appeal to a younger generation of brownie fans, so we launched a TikTok channel
THE HOW
We audited the Love Brownies social channels and analysed their core audience – identifying that key existing customers were predominantly on Facebook & Instagram, whilst their desired younger audience were spending all their time scrolling TikTok
We worked with the Brownies team to create mouth-watering video content, crafty how-tos and tag-your-mates-worthy meme content, all of which was seeded organically across Instagram and TikTok. Within two weeks we’d increased the average number of views on IG by 400%! Over Christmas, we added PR into the mix – gaining coverage in key local publications such as the Yorkshire Press and launched a paid social campaign with the KPI of driving a positive ROI
