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CUSTOMER JOURNEY AUTOMATION & B2B LEAD GENERATION

THE WHAT

Intelligent is one of the UK’s leading business brokers, helping people across the UK to buy, grow and sell their businesses. They came to us as they were looking for a unique new way to reach out to business owners across the country – pulling them into their database where they could continue to communicate with and nurture them until they came to a point of wanting to sell

THE HOW

Intelligent’s requirement was a unique one. They were looking to bring contacts into a nurturing cycle, not just for quick immediate sales. In this instance, we created a four-step cold email campaign to send to our carefully curated B2B database, with the email copy varying depending on how recipients have interacted with previous sends – maximising the opportunity to convert

 

From there, we supported Intelligent with their regular newsletter and promotional comms to their own database of subscribers – producing educational guides, industry news articles and business insights that also boasted fantastic SEO benefits

500k

Contacts Reached

Leads Generated

3000

£35k

Revenue Generated

Performance. Proven.

Contact us

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