DRIVING GROWTH THROUGH ORGANIC SEARCH
THE WHAT
Taking on Garden Trading as a client just after they had been through a change in ownership and experienced a recent replatforming of its website, Garden Trading required an organic strategy to not only restore healthy organic traffic numbers to their website but continue to grow it to above that of their competitors.
THE HOW
After a full site SEO audit, opportunities for recovery and growth were identified and actions proposed. Through smart keyword research and a robust content strategy, category and product pages were built out to provide an optimised landing page experience, raising Garden Trading’s e-commerce pages’ positions on Search Engine Results Pages (SERPs) compared to their competitors.
Identifying keyword battlegrounds and targeting only relevant traffic increased the total number of Garden Trading’s top 3 ranking keywords from 278 in April 2023 to 601 in 2024, over doubling in the space of a year. For keywords ranking in the 4th – 10th position, a similar improvement was shown, going from 881 in April 2023 to 1,889 in 2024. Our organic strategy took Garden Trading’s organic traffic from 53k monthly visitors to 81k within the space of a year, an increase of 53%.
